TOUN28

Conscious Beauty.

Before we built an office, we built a lab. In South Korea, TOUN28 was founded on a different kind of ambition: to grow our own ingredients, develop our own science and create formulas that treat sensitive skin with the intelligence it deserves.

 SHOP TOUN28
  • IN-HOUSE LAB

    Every formula developed, tested and validated by our own scientists

  • CICA PDRN 99™ + EXOSOME

    The most advanced regenerative actives in K-beauty.

  • ZERO PLASTIC BEAUTY

    Solid formats and 99% biodegradable formulas

  • HAENAM 404 CENTELLA

     Pesticide-free, farm-grown Centella Asiatica, owned and harvested by TOUN28

8 products
8 products
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Powered by proven ingredients

01

CICA PDRN 99™

Regenerates and rebuilds the skin barrier at a cellular level, one of the most advanced actives in modern skincare

02

Exosome

Delivers repair signals deeper than conventional actives can reach, nano-sized biotechnology that triggers recovery at a cellular level

03

Acetyl Hexapeptide-8

A precision peptide that firms, lifts and restores skin structure where it's needed most

04

Haenam 404 Centella Asiatica

Cultivated in our own pesticide-free farm, this potent calming herb soothes inflammation, accelerates healing and rebuilds the skin barrier from within

05

Hyaluron Complex · 11 Types

Eleven molecular weights of Hyaluronic Acid hydrating every layer of the skin simultaneously

Proven ingredients

Technology / Who It Is For

TECHNOLOGY

Most skincare brands outsource their formulation. TOUN28 does not. We founded our own research laboratory before we opened our first store, because the only way to guarantee what's in the formula is to make it yourself. Every active is selected, tested and validated in-house. Our formulas are mildly acidic, working in harmony with the skin's natural pH to minimise irritation while maximising absorption, a detail that most brands overlook, and one that makes a measurable difference for sensitive and reactive skin. We work with proprietary ingredient complexes: CICA PDRN 99™, Exosome, Acetyl Hexapeptide-8, developed and validated through our own lab. And we grow our hero ingredient ourselves: Centella Asiatica cultivated at our Haenam 404 farm, where freshness and purity are controlled from the soil up. In our Solid Beauty line, 99% biodegradable formulas eliminate plastic entirely. Because at TOUN28, sustainability isn't a layer added on top. It's written into the formula itself.

WHO IT IS FOR

TOUN28 is for anyone dealing with sensitive, reactive or atopic skin who wants formulas that actually address the problem. People who care about what goes on their skin: where ingredients come from, how they're tested, and whether the science behind them is real. If you have skin that reacts to everything, that gets dry, inflamed or unpredictable, TOUN28 was formulated with you in mind. Mildly acidic, low-irritation, built around actives like PDRN, Exosome and farm-grown Centella Asiatica that work at a level most skincare doesn't reach. And if sustainability matters to you as much as efficacy, even better.